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Steptember for Cerebral Palsy case study

Steptember is a major global fundraising initiative for Cerebral Palsy with the Goodman Foundation the exclusive global partner in 2016 and 2017. Its features a health and wellness campaign where teams of four attempt to walk 10,000 steps each day throughout September.

This is an inclusive and engaging campaign created to encourage staff and business partners, such as customers, agents and suppliers, to make a meaningful difference and positively impact the lives of people with cerebral palsy and their families.

The initiative will engage around 90,000 participants across the world and has raised over $9.3 million in Australia and close to $12 million globally since it was launched in 2010.

Goodman’s New Zealand office recorded high participation rates with novel ideas to raise money through sponsorship and charity focused events.   

Fundraising targets for 2016 have been set at A$5 million and Goodman has mobilised more than half of its global workforce and influenced many of our associated business partners to join us in the pursuit of this leading health and wellness.

Goodman Foundation case studies